Our founder

Founder portrait

Maria Laguardia

Hair Expert & Founder, élan Precision Hair Care

Maria founded élan Precision Hair Care in 2026, after a career spanning the world's most recognized beauty companies.

Her work across formulation, supply chain, and product development, combined with deep expertise in hair and scalp science, a background in app development, and long-standing relationships within the professional stylist community, gave her a rare, end-to-end view of an industry she believed could do better.

élan is that conviction, made precise.

This Is the  élan  Standard

Every product we make reflects these values. No exceptions, no shortcuts.

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